Evidence - law review article by McDonald’s attorney

Type of evidence: law review article written by McDonald’s attorney Éric Andrieu from the Péchenard & Associés law firm.

Highlighting McDonald’s legal counsel Éric Andrieu’s association with the Péchenard & Associés law firm, it’s noteworthy that he authored a law review article published on May 1, 2014. In this piece, he references the European Parliament’s resolution dated February 4, 2014, concerning the Unfair Commercial Practices Directive 2005/29/EC (2013/2116(INI)). This resolution expressly emphasizes that penalties levied for non-compliance with the Directive should, at a minimum, equate to the profit accrued from any adjudged unfair or misleading practices.

Such a clear stipulation in an article penned by Andrieu leaves no room for doubt regarding his awareness—and by extension, McDonald’s awareness—of the potential financial ramifications if they persisted in their alleged racketeering activities. Given that this European Directive holds sway across all European Union member states, the financial implications for McDonald’s are colossal and carry the potential to jeopardize their solvency.

Here is an archive that I keep for the record: